Advertising regulations around the world
How do they affect your company and consumer choice?
Recent years have seen an unprecedented increase in advertising regulation and restrictions.
Advertisers, worldwide, are under increasing pressures from regulators.
The IAA actively promotes and supports freedom of speech and advocates self regulation in a responsible advertising industry. More than ever, our industry faces unreasonable advertising bans and restrictions of an unprecedented scale. The IAA makes a considerable contribution in articulating the positive role of self and co-regulation and the promotion of communications disciplines as a vital force in the social and economic development as well as the foundation of diverse and independent media.
The IAA champions advertising as a force for growth in all free market societies. Advertising revenues ensure an independent, pluralistic, affordable media with competing channels of information for consumers, which ensure that individuals have choices.
Let the IAA be your voice
As a network representing all areas of marketing communications industry, the IAA has a seat at the table with most of the world’s regulating bodies.
We work closely with a number of other associations, including the National Advertising Review Board (NARB), SILEC, and EASA.
The IAA frequently meets with media regulators to discuss industry and consumer choice issues – and these meetings give the IAA a unique insight into the future of our industry.
The IAA has solid relations and regular dialogue with many governments. For example:
- IAA leaders visited Moscow last November and met with the State Duma, the Committee on Advertisement Information and Design, the Committee for Economic Policy and Tourism, the Federal Antimonopoly Commission and the Deputy Mayor of Moscow.
- More recently its Executive Committee was one of the first groups to meet with the new EU Commissioner for Consumer Protection Mrs Maglena Kuneva and encouraged a fair and open debate. Commissioner Kuneva immediately invited a delegation of the IAA to return to Brussels and maintain a regular dialogue with her.
- In China, the IAA has regular communications with the State Administration of Industry and Commerce – this ministry controls the advertising industry. SAIC officials right across China are interested in 'what the IAA thinks', and what the IAA can tell them about other market and industry issues.
Put more simply, the IAA has access. We have a seat at the table! The IAA has a voice, and we can use it to represent views on behalf of the industry – not just one company.
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