We are proud to announce an exciting partnership that we have just launched with The Business of Creativity.

Sir John Hegarty (creative founder at Saatchi & Saatchi & BBH) has launched an 8 week online course titled The Business of Creativity. Over the eight weeks John will aim to unlock the enormous impact creativity can have on a team - covering areas such as mastering the brief, how to nurture and assess an idea, encouraging a creative culture, the art of storytelling and how to overcome the fear of a blank page.

The format of the course has 4 main components: weekly lectures hosted by John, a bi-weekly Q&A with John, curated supporting material and eight inspirational weekly guest speakers. The course has been designed to be relevant for all levels of seniority.

The first cohort of the course launched in September 2022 and had over 400 participants from global organisations including Diageo, Bayer, Heineken, Barclays, Disney, Publicis, Omnicom, Virgin Media and many more. See more information on their Website or trailer video.

Booking has now opened for the next cohort which launches 27th March. The IAA have been in talks with Sir John and his team and we genuinely think the course is very relevant for our members. As such we've negotiated a partnership and are able to offer an exclusive 20% discount to our members (rrp is £1,495 per participant). We have a maximum of 100 places available at the discounted price and they will be allocated on a first come first serve basis.

Please contact us to find out more - iaauk@iaauk.london.