What are today’s leaders watching, anticipating, and preparing for?
The IAA LeadersView Podcast features candid conversations with CMOs and senior executives from the IAA’s global network, offering a unique view of the forces influencing marketing, communications, and business. Each episode delivers fresh perspectives and practical insights to help leaders make sense of a changing world.
In this episode, Nicole German, Chief Marketing Officer of Corporate and Institutional Banking at HSBC, and Greg Boosin, Chief Marketing Officer at Equitable, discuss how financial brands can build trust, modernize marketing, and navigate AI in highly regulated environments. The conversation explores the complexity of B2B buying, the growing importance of brand and human relationships, and how marketers can stay discoverable and credible in an AI-driven world.
