The International Advertising Association
About the IAA
Founded in 1938, the International Advertising Association (IAA) is the global voice of marketing and communications, uniting advertisers, agencies, media, tech platforms, and professionals across 56+ countries.
IAA champions purposeful creativity that builds enduring brands, deepens consumer connections, and enriches society. In a changing landscape, IAA empowers members to confidently navigate shifting regulations, new technologies, and evolving consumer expectations.
Through thought leadership, educational initiatives, professional development, and world-class conferences, IAA fuels innovation and elevates industry standards. IAA’s ultimate mission is to ensure marketing communications drive business success while making positive impacts that advance economic growth, cultural understanding, and sustainable global progress.
Our annual calendar of initiatives around the world brings together professionals from across all sectors of the marketing communications ecosystem; including global brands, agencies, media, technology platforms, governments, and academia — to identify new insights and growth strategies that drive progress across industries and economies.
This influential global network connects senior leaders to exchange insights, collaborate across borders, and shape the future of brand building through initiatives like the World Congresses, Creativity4Better, Africa Rising, and B2B Brand Summits. With over 4,000 members, IAA chapters drive local growth while maintaining global connection, delivering programs that educate and create measurable impact.
