As the International Advertising Association, we believe that creativity, innovation, and responsibility must go hand in hand—especially when it comes to the future of our planet.
That’s why, leading into the New York Climate Week, we are proud to announce our partnership with The Earth Public Information Collaborative (EPIC) and their ambitious PromptZero campaign.
At IAA, we have always championed the role of advertising and marketing as a force for growth and for good. We recognize the immense opportunities that AI brings in terms of productivity and innovation, but we are equally committed to ensuring that it is harnessed responsibly and sustainably. PromptZero reflects that balance—innovation with accountability, creativity with conscience.
Joining this campaign is more than an initiative; it’s a statement of intent. As a global association at the intersection of brands, agencies, media, and technology, we see it as our duty to support bold actions that align business with climate responsibility.
Together with EPIC and the PromptZero movement, we’re raising the bar for how our industry approaches AI, sustainability, and the future of communication.
