IAA India: Proof that communication is a force for good.
IAA India champions the belief that Communication is a Force for Good, and each year that belief comes with a campaign. This year’s cause was eye donation. With awareness critically low, the chapter acted quickly.
VML created the campaign as a labour of love, Madison Advertising placed the creative across OOH and print entirely pro bono.
The campaign shone a light on the life-changing gift of sight, with Rotary District on the ground for anyone who wanted to act.
Fresh Thinking from IAA Singapore
IAA Singapore has developed IAA Insights, a series designed to bring to light the themes, tensions and opportunities emerging across the ecosystem: what leaders are paying attention to, where change is creating pressure, and where new possibilities are beginning to take shape.
Each insight report is intended to help members make sense of change, spark better conversations and bring sharper thinking back into their teams and organisations. The library of insights will continue to grow over time, capturing more of the questions, ideas and perspectives shaping the future of the industry.
IAA Ghana’s Norkor Duah Named Cannes Lions Jury Member
IAA former Area Director for Africa, Norkor Duah, has been named as a Jury Member for the Health & Wellness category at Cannes Lions. This is a recognition of her lifelong commitment to Health and Behaviour Change Communications.
Joining an international jury led by President Kainaz Karmakar, Norkor will help celebrate the world’s most impactful creative work. A well-deserved honour for a passionate advocate of ideas that improves lives. We look forward to seeing you in Cannes, Norkor!
Ipsos Brings Global Trends to IAA UK Brand Academy
AA UK Brand Academy, an intensive one-day training programme for junior and mid-level brand marketers, welcomed Eleanor Thornton-Firkin and Samira Brophy from Ipsos UK to speak about the Ipsos Global Trend Report.
The presentation talked about the macro forces shaping consumer behaviour, culture and communications worldwide and ended by saying that to navigate this fluid environment, brands must prioritise empathy, focus on actionable strategies over negativity, and help consumers regain a sense of agency.
Watch this space for more collaborations with Ipsos.
Meet the Chapter:
IAA Benelux
IAA Benelux, led by President Alessandra Rossi and Executive Director Mira AbouJaoude, has grown significantly since 2024 and has delivered some world-class IAA programmes.
The Rising Leaders mentorship programme has been developed in collaboration with Amsterdam School of International Business. As part of the initiative, students visit companies to gain a deeper understanding of the corporate world and what brands are looking for in young talent.
So far, IAA Benelux has collaborated with The Heineken Company, LinkedIn, Google and LG and provided invaluable insights to the next generation of industry talent.
