AI With Heart: IAA Heads to Taipei for DigiAsia
IAA Global Chair & World President Fredrik Boreström will join the 2026 DigiAsia Taipei Congress in person, continuing the IAA’s strong engagement with this flagship AFAA event.
DigiAsia is Asia’s most iconic Digital Marketing Congress, held biennially in Taipei since 2014. Hosted by AFAA and organised by the Taipei Association of Advertising Agencies (TAAA) together with eight Taiwanese MarCom associations – including the IAA Chinese Taipei Chapter – DigiAsia fosters a cross-border ecosystem built on Creativity, Innovation, and Entrepreneurship. 2026 marks its 7th edition.
October 27–30, 2026 | Taipei New Horizon Event Space
Please find more information here
Navigating the Evolving Rules of Environmental Marketing
As part of Climate Week NYC this September, the IAA is pleased to partner with the Global Advertising Lawyers Alliance (GALA) to examine how environmental marketing regulations are evolving across the United States and European Union.
Curated by Jeffrey Greenbaum and hosted by FKKS, the session will bring together leading experts from across the industry, including Phyllis Hurwitz Marcus, Jacek Myszko, Soren Pietzcker, La Toya Sutton, Peri Fluger and Jordyn Milewski.
The discussion will explore the latest developments in environmental marketing regulation and what these changes mean for advertisers, agencies and brands operating across global markets.
Empath Awards powered by IAA Romania and MRS UK
IAA Romania is proud to support the Empath Awards 2026, a new platform celebrating research and insight that drives meaningful business impact. Organised in association with the Market Research Society (MRS) UK, the awards recognise the people, teams and work demonstrating how research, data and strategy can inform innovation, influence decisions and create measurable results.
Entries are open from 17 August to 15 September 2026, with the Empath Awards Gala taking place on 22 October 2026.
As the EU AI Act’s new transparency requirements take effect, the advertising industry must prepare for greater disclosure around the use of AI in marketing and communications.
The IAA is helping the industry navigate these developments, encouraging organisations to understand the new obligations, strengthen responsible AI practices and prepare for a more transparent AI-enabled advertising landscape.
Please read the statement here – issued on behalf of the IAA by Geraint Lloyd-Taylor, VP of the IAA Public Policy.
The expansionary moment: Why AI is the catalyst for agency evolution by Paul Limbrey, Google.
Is your agency ready for the expansionary moment? Traditional models are under pressure, but AI is opening new doors for those who evolve. New research from Google and BCG reveals a pivotal shift in marketer priorities, moving away from siloed execution toward the need for an “intelligent orchestrator” across creative, media, and commerce.
Discover how to leverage structural innovation in the AI era to reclaim your role as an indispensable strategic partner: Read the report.
