International Advertising Association (IAA) has partnered with China Advertising Association (CAA) to present the first of its kind international conference in China on digitization and advertising. This partnership will see the largest and the most experienced global Marcom industry body, IAA, partner with China’s largest advertising body, CAA to bring the best global trends to China.
Advertising as a profession came of age early in the 20th century and the advent of the internet heralded the dawn of the digital era changing the way we look at advertising completely. In 2019, worldwide digital ad spending would have risen by 17.60 $333.25 billion, which will account for roughly half of the global ad market. (Source: eMarketer)
The Inaugural International Digital Advertising Conference (IDAC) is co-hosted by the International Advertising Association and China Advertising Association. IDAC aims at providing a forward-thinking platform for international advertising professionals to exchange information; and for brands, publishers and advertising marketing companies to collaborate, exchange views as well as to promote self-regulatory standards.
How does internet advertising create value for the whole advertising ecosystem and simultaneously bring a positive impact to the consumer and community?
We will have the main forum running for two days that cover internet advertising at a macro level addressing issues at the crossroads of the market and society. We will also have 6 side forums with selective vertical topics running on the second day (3 in the morning and 3 in the afternoon). On the last day of the conference, on April 1st, we will visit internet giants like Tencent.
Day 1: March 30th, 2020- Main forum only
Better Advertising, Better Experience
1. Ever-Changing Consumers
2. Representatives who have deep consumer insight
3. Brands who have been investing in understanding consumer insights
4. Companies who have transformed business with consumer insights
Better Advertising, Better Economy
1. Business Model Reconstruction
Leaders who have created new business models with the new economy, disruptive but evolutionary
2. Disruptive innovation in business models
3. Making your business future-fit
4. How does advertising empower business growth
Day 2: March 31st, 2020 - Main forum and 6 side forums running in parallel
Better Advertising Better Society
1. Advertising Value Extension
Leaders who are forward-looking and transform the advertising industry
2. The influence of data security and privacy protection on the evaluation standard of advertisement
3. Corporate social responsibility which is the new pattern of public welfare advertising
4. Self-regulation of industry standards: Self-regulation of advertising standards (IAB, TAG, MRC etc)
Better Advertising Better Technology
1. Technology application in advertising
2. Leaders who innovate or creates value in advertising technology
3. The innovation of new media and technologies (including AI, 5G, social media and other forms of new media)
4. Ad technology that drives sustainable business growth
5. Applying new ad tech to existing business and create better advertising
There are six vertical side forums including Better Social, Better Video Content, Better ECommerce, Better Internet of Everything, Better Brand, and Better Intelligent Recommendation Engine.
1. Better Social
Social-led advertising accomplishing user values and business values.
2. Better Video Content
Short-form video, long-form video, are all user born video born equal? How to better utilize video, in any format, to achieve business objectives.
3. Better Ecommerce
Using better advertising tactics like live streaming, programmatic creative to boost eCommerce sales.
4. Better internet of everything
In the age of IOE, how do we create a valid connection to digital advertising for unprecedented economic opportunity?
5. Better Brand
How do brands and agencies collaborate with multiple parties like creative, data, media, etc. to increase brand value and influence.
6. Better Recommendation Engine
Ad-based intelligent recommendation engine including feed ads and search ads can contribute to improving user experience and ad effects?
Shenzhen's cityscape results from its vibrant economy — made possible by rapid foreign investment following the institution of the policy of "reform and opening-up" in 1979. The city is a leading global technology hub, dubbed by media as the next Silicon Valley and China's Silicon Valley. It was one of the fastest-growing cities in the world in the 1990s and the 2000s, and has been ranked second on the list "top 10 cities to visit in 2019" by Lonely Planet Shenzhen has a large creative workforce drawn from across China, and aims to become a city of innovation, focusing on digital, IT and ‘smart cities’. The cultural and creative industries are key to this.
Shenzhen has a wide range of cultural facilities: by the end of 2017, Shenzhen had 638 public libraries, 43 museums, 46 theaters, and over 400 art galleries.
The IAA is the world’s most influential network of marketing and marketing communications professionals. Established in 1938, the International Advertising Association is the only global association that represents all spheres of the marketing and marketing communications industry. For over eighty years the IAA has played a strong role in supporting key industry issues such as freedom of commercial speech, self-regulation, responsible advertising, education, and professional development.
On the ground, we have over 4,000 individual and corporate members spanning marketing, advertising, media, IT communications and academic sectors – all involved in the wide range of brand marketing and marketing communications disciplines. The IAA has a presence in most markets through Chapters and education affiliates reaching across 56 countries where we serve the collective interests of the entire marketing communications profession, unlike other bodies that defend only the interests of the sector they represent.
The China Advertising Association (CAA), founded in 1983, is a national non-profit industry organization voluntarily formed by advertising business units including advertisers, advertising operators, advertising publishers, advertising endorsers (celebrity management agencies), advertising (marketing) research agencies, advertising equipment supply agencies, as well as local advertising industry organizations and advertising educational research institutions, and etc.
Sticking to its service concepts of “For self-regulation, For rights protection, For industry development”, CAA is committed to formulating industry norms, promoting self-regulation and pushing the industry for further development; guiding its members for legal engagement in advertising activities, promoting the industry integrity establishment, and establishing a good social image for the advertising industry; contributing to the economy transformation and upgrading in China, serving for the excellent culture communication and the society harmony and progress.
Holding 1,500+ member companies currently, CAA is the collection of the core resources and strength of the advertising and marketing industry in China and therefore serves as an important platform and service carrier for China’s creativity to integrate with the international vision, and the local market to link the global economy.
CAA holds the China International Advertising Festival (CIAF), the China Advertising Forum, the China OOH Forum annually, and hosted the IAA World Congress twice in Beijing, 2004 and 2014.