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St. Petersburg, Russia, May 2020

The 45th IAA World Congress in the magnificent city of St. Petersburg. Explore https://iaaworldcongress.org/en/ for all the updates

The 45th World Congress 2020 will be held between May 27 — 29, 2020 
 in St. Petersburg, Russia, known for its rich artistic heritage. The Congress will top any communications industry event in Russia and will become and the must attend event for the rest of the world.

Leading experts and speakers with great experience in the industry, authorities’ representatives, and young specialists will gather in St. Petersburg to discuss opportunities for emphasizing strategic partnership between communications market participants and development of communications industry within 2030 perspective.


The Theme

The MARCOM industry is in the midst of revolution. It is common knowledge that technology is dramatically reshaping the way products and services are sold. In a mobile-first world, access is infinite, and purchase is instantaneous.

But something more fundamental is happening. The relationship between consumers and brands is evolving at warp speed. We are moving from a «tell and sell» world to one in which consumers, fueled by new technologies, have more power in deciding what, where, when and how they buy. And how they engage with them.

‘Power to people’, the theme of the 2020 world congress, will dive deep into this sea change and the implications it has one brand, consumers and society.

A new era of consumer empowerment touches every angle of marketing — from privacy concerns and new forms of creative expression to the importance of harnessing data to personalize product/service offerings. At the same time, timeless fundamentals of creating high value brands remain as relevant as ever to a healthy bottom line.

Join us in St. Petersburg as we gather the brightest industry stars to share their expertise on how to win on today’s commercial landscape. Explore our website for all the details on the program, speakers, topics, Saint Petersburg, evening entertainment, hotels and mostly importantly- Registration.

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