Overview
About
IAA - connecting the industry
For nearly 90 years IAA has been convening global brand leaders, in a trusted space, to enable the exchange of ideas, acceleration of progress and expansion of cross-border relationships.
IAA B2B Council - why now?
The IAA B2B community has been thriving since the inaugural B2B Summit in 2022. And the industry is taking note.
To build upon this legacy, we are launching the Global B2B Council
As the only truly global association, representing all three sectors of the industry, IAA is perfectly placed to assemble this influence group. The council will be the braintrust for the future of B2B.
What we will discuss?
In a room built exclusively for B2B Leaders, we will address the specific challenges and opportunities facing this industry peer group.
With the customer at the heart of everything, how do B2B brands:
Manage large, complex stakeholder groups over a long buying cycle,
Ensure discoverability,
Establish credibility and trust from day one
Real Influence & Insight
Shape how the IAA speaks for B2B with the ultimate aim of producing a must-read thought leadership resource for the industry.
See trends and data before they reach the wider market
