IAA Global B2B Brand Summit
On 8 May, we are bringing together 20+ of the world’s leading B2B thinkers, practitioners and brand leaders for a full day of insights, frameworks and inspiration.
Join global thought and industry leaders as we unpack the strategies and models replacing yesterday’s playbook with one built for B2B’s future.
This is the B2B event of the year in Asia, and is sure to be a sell out.
Book your place
The World’s Top B2B Brands take the Spotlight in London
The evening, for senior marketers, will be full of insights, debate, and data. We will hear from expert speakers including:
John Rudaizky from EY
Amie Stankiste from London Stock Exchange Group
James Gatoff from Aon
Daryl Lee from McCann
Antonia Wade from PwC
This is an invitation-only event for senior marketing leaders. Register your interest below to be part of the conversation shaping the future of B2B brands.
The World’s Top B2B Brands take the Spotlight in New York
Dive into the world of top B2B brands and see who’s leading the pack in 2026’s ultimate value showdown.
The New York debut of the Global Most Valuable B2B Brand Index will be an evening of sharp insights, honest debate, and the data to back it up.
Register now to be part of the conversation shaping the future of B2B brands.
Why Brand Fame Matters in B2B Marketing
B2B marketing is entering a new era, with brands stepping into high-profile, consumer-style arenas to build fame and recognition.
In this thought leadership piece, Paul Coxhill, COO & President, LIONS, explores why emotional connection and creativity are now essential for influencing complex B2B buying groups.
B2B Summit at Cannes Lions
At this year’s Cannes Lions, the LIONS B2B Summit, in partnership with LinkedIn, is bringing the B2B community together to share insights, build connections and showcase industry best practices. It’s setting the stage for B2B creativity to shine.
The Summit offers partners unparalleled visibility and engagement in an influential setting.
This is an invite only event. Please contact us if you would like to register your interest to attend.
IAA Global B2B Brand Summit
At the fifth annual IAA Global B2B Summit, join thought leaders from around the world as we turn to the strategies and models that are replacing the playbook of the past with one fit for B2B’s future.
Five years ago, the expression “The B2B Decade” landed powerfully. Post-pandemic, the enormous impact of B2B on the world became even more apparent. B2B was seen for what it is: the engine of commerce globally, regionally and nationally. Now, five years in, B2B’s break out moment is here.
If you work in B2B, influence B2B decisions, or care about B2B’s break out moment, this is one to have in the diary.
B2B at IAA UNITES
The IAA B2B programme will continue on stage at the new IAA annual conference, IAA UNITES.
Watch this space for more information on the B2B session and speakers.
