IAA Global Newsletter – Edition 5

In just over a week, IAA UNITES will bring together some of the industry’s most influential voices for a day of ideas, debate, creativity and connection.

With a truly global perspective, the programme will explore the following issues shaping our industry and the world around us:

• Global perspectives for Global Marketers
• The Value of Our Industry to Society and Economy
• The Power of Creativity
• Responsible Advertising & Raising Industry Standards
• Advocating for Healthy Self-Regulation in an AI World
• Championing Innovation & Preparing for the Future

Find out more and book tickets here

The IAA BIG IDEA 2026 is an iconic program currently in its 23rd year. IAA BIG IDEA gives university students the opportunity to step beyond the classroom and take on real world marketing challenges for a real client – developing an integrated campaign with the potential to make a genuine impact. 

With submissions due 15 October, we can’t wait to see the bold, creative thinking this year’s cohort brings to the table – a brilliant example of IAA’s ongoing commitment to education and professional development at the grassroots level.

Find out more and register here

The strongest marketing minds are coming together for Creativity4Better 2026.

To celebrate its 10th anniversary, IAA Romania is bringing three industry heavyweights to the same stage on 12 November: Mark Ritson, Rory Sutherland and Les Binet.

Expect a fascinating mix of strategic thinking, behavioural science and decades of evidence on what really drives effective brand building.

It’s a rare opportunity to hear three globally respected voices share insights, challenge conventional thinking and offer lessons that can be put into practice straight away.

Find out more and purchase tickets here

Founded in 1938 at the Harvard Club in New York, the International Advertising Association has a long history of connecting the global advertising community. This year, IAA France celebrates 65 years since the chapter was first established in France.

Five years ago, following a period of suspension, the chapter was relaunched with a new Board and a renewed sense of purpose. Today, IAA France is thriving once again, strengthening its presence both in France and across the international IAA community.

A huge thank you to the IAA France Board and all its members for their commitment, energy and continued support. Here’s to the next 65 years!

Fredrik Härén is The Creativity Explorer. For the last 20 years, he has been on a quest to explore the many facets of human creativity around the world. On September the 25th IAA Switzerland welcomes Fredrik on their Trendtalk stage.

As a globally acclaimed keynote speaker, he’ll guide you to unlock your unique creative DNA and rethink innovation.
Don’t miss this unforgettable experience and secure your ticket today!

Find out more and register here

On 10 September 2026, IAA Italy Chapter joined Google and YouTube at the Lido during the Venice Film Festival for a fascinating conversation exploring the intersection of cinema, brands and artificial intelligence.

Titled “Among All the Stories: Cinema, Brands and Technology on the Value of Creative Choice in an Age of Infinite Possibilities”, the panel was curated by IAA Italy Vice President Francesca Mudanò and moderated by IAA Italy President Davide Boscacci. 

Together, they explored how creativity and storytelling are evolving in an age of almost limitless technological possibilities. A fantastic conversation.