(Article by The Media Leader)
Casting our minds back to Cannes and our Brand Safety Roundtable kindly hosted by Seedtag and chaired by James Longhurst at The Media Leader. The table of cross-sector industry leaders held a lively debate discussing how rigid keyword blocklists often restrict campaign reach, limit funding for journalism, and overlook diverse audiences. The group landed on some key Brand Safety principles which present an opportunity to improve effectiveness, strengthen trust, and support quality media. Read the full article here to learn how to turn this crucial, often-overlooked area into a competitive advantage. Thank you to The Media Leader for the write up.
And for a recap of all we got up to in Cannes, watch our wrap up video here, complete with a jaunty gallic tune to transport you straight back to the Croisette! A huge thank you to Will and TVN for putting this together and to all who participated in our Roundtables, our first ever IAA SLAM speakers and our partners – it was a week of true collaboration and it was wonderful to see so many IAA colleagues from all over the world.
