Our Leadership Team
Joel Edmund Nettey, a savvy and well-acclaimed Management, Marketing and Marketing Communications expert is the Founder and Chief Executive of The Ninani Group, a group of Marketing Communications Specialist Companies that include Innova DDB Ghana, ReZultz Advertising, Touchpoint Magna Carta, Interactive Digital, Brand Alert in Ghana as well as Innova Liberia.
A thoroughbred marketing communications professional, he has also been Chief Executive of various multinational marketing communications agency affiliates in Ghana including DDB, Saatchi & Saatchi and Publicis.
His passion for building relationships and his penchant for achieving extraordinary marketing and communications goals have resulted in the agencies he has led over the years being partners for a myriad of blue-chip companies both multinational and indigenous.
Indeed from January 2007 to March 2009, Joel organized, set up and was CEO for the first Marketing Communications Agency Network across Central and West Africa for The Publicis Groupe with operations in 13 countries including Ghana, Nigeria, Cote d'Ivoire, Senegal, Cameroun, Niger and DR Congo.
In 2009, Joel was nominated by the Chartered Institute of Marketing Ghana (CIMG) as Marketing Practitioner of the Year.
In November 2010 the Network Journal USA (www.tnj.com) recognised his sterling qualities when it named Joel as one of the inaugural 20 honorees from across Africa in its "TNJ 40 under Forty Africa" Awards.
A distinguished public speaker, Joel has spoken on branding, marketing, communications, management and related subjects on various continents and has received great acclaim wherever he has presented.
Joel is a Trustee of the Unilever Ghana Foundation and has previously served on the boards of the Ghana Broadcasting Corporation and Multimedia Group Ltd. He’s also chaired the Board of Road Safety Management Services Ltd (a Public Private Partnership entity in Ghana with a mandate to improve safety on Ghana’s roads).
In June 2014, Joel Nettey was elected the youngest ever President of the Advertising Association of Ghana (the IAA Ghana Chapter) and is currently rounding up his 2nd and final term as President. He has also served on the Board of the International Advertising Association (IAA) for the last 4years and also on the Executive Committee of the IAA as the Vice President in charge of External Communications.
In 2015, Joel was appointed an Independent Non-Executive Director of Primedia Group Ltd (www.primedia.co.za), a South African Media Conglomerate and is the first and only Non-South African to serve on that board.
He holds a Master in Business Administration (Marketing) and a Bachelor of Arts (Honours) in Economics and Psychology degrees from the University of Ghana.
Joel is married to Rachel – and they are blessed with 3 children: Nichole, Natasha and Nigel.