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Nick Stringer - Vice President of Global Engagement & Operations, Trustworthy Accountability Group (TAG)

Tackling Criminal Activity in Digital Advertising

Tackling criminal activity in digital advertising – such as fraud and piracy - is one of the industry’s greatest challenges. As advertisers continue to invest in digital, it is important that it is a trusted and effective medium to ensure that brands can find new customers and communicate with existing ones.

It is believed that advertisers are now collectively losing a significant amount of money each year through criminal ad fraud, as well as other activities such as malware and ad-supported piracy. In the US, research in 2015 by the Interactive Advertising Bureau (IAB) and Ernst & Young found that advertisers were losing over $8bn a year . . .

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