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Tom Doctoroff (Moderator), IAA Vice President, Strategy

IAA Debate Series: LeadersView

The marketing communications industry is at a crossroads. We must move from an era of "tell and sell" to on-going meaningful engagement. In an era of consumer empowerment wrought by technology, business leaders are increasingly disoriented, unsure of the path ahead. Still, there are timeless principles of brand building in a data-centric world that must not be abandoned . . .

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