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Tom Doctoroff

Insight and Conflict Resolution: The Universal Lynchpin of Brand Relevance

Technological innovation is not the only starting point for branding, customer experience, and product development. A brand’s relentless relevance must also spring from deep insight into consumer behavior. In an era characterized by exaggerated faith in algorithms, programmatic efficacy and hyper-personalization, marketers should answer a higher calling to embrace psychology and cultural anthropology to penetrate the souls and lives of consumers . . .

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