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Tom Doctoroff, IAA Vice President, Strategy

New Retail in China: Promise, Progress and Pitfalls

New Retail in China: Promise, Progress and Pitfalls

New retail – or business models that converge digital and offline experiences – has blossomed in China. The advances of Chinese companies compared to, say, Amazon Go, a supermarket that basically offers “click and collect” convenience, are impressive.

The country’s progress is driven by factors unique to China, ranging from progress made in harnessing data to the psychological and emotional drivers of the Chinese people . . .


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