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Jennifer Castenson - Contributor, Forbes

Advertising's Next Frontier: Your Smart Home

HIDE! It’s you versus the digital world. Many people are trying to secure themselves from the more and more pervasive risks of cyberattacks. The number of major organizations that have been breached in the last few months is growing; just last week Marriott revealed more than 500 million accounts were compromised in an attack.

And, this comes at a time when there is a nearly endless list of new home technologies to be incorporated into new home construction – from doorbells to refrigerators—smart home technology is becoming ubiquitous.

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