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Simona Ghițuran, IAA Young Professionals Member, Romania

Artificial Intelligence in Marcom

The technological evolution of recent years marks all existing industries. Today we read articles about standardizing work processes, about replacing jobs with intelligent robots, about people who will have to move to other fields of activity that cannot be replaced by machines.

The artificial intelligence component of a software product makes it able to learn new processes and data in a progressive way. But we cannot speak of truly intelligent systems, but of pseudo-AI, divided into two branches: machine learning and deep learning.

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