Gdpr 3518763 960 720
Bădeci Raluca, IAA Romania Young Professionals Member

Augmented Reality - a new way to attract consumers

In the context of a constantly changing marketing industry, especially in the social media area, technology has become omnipresent in business. New trends appear on the market and companies need to quickly align their marketing and communication approaches to keep them relevant to consumers. Among the new trends brought by 2018, such as virtual reality (VR), artificial intelligence, voice marketing, etc., there is also the augmented reality (AR) . . .

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