D. Shivakumar | IAA World Congress 2019

Category - World Congress 2019


“Big brands make big mistakes.” Mr D. Shivakumar, the current Executive President at Aditya Birla Group who also writes and teaches regularly on innovation, leadership, business models and digitization, shares his thoughts on the importance of brand trust in the digital world that we live in through what he claims as the “DUCA” – Digitally Unacceptable Content and Attitude.



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