IAA | Why Join

JOIN THE MOST INFLUENTIAL GLOBAL MARCOM NETWORK

Connect with representatives/ companies from a broad global spectrum consisting of Brands,
Advertising Agencies, Tech Platforms, Media, PR, Marketing Research and Analytics etc.

OUR GLOBAL NETWORK

IAA is present in 56 Countries through Chapters and Educational Institutes. IAA Chapters are located in
33 Countries and has a proud Global Network of around 4000 members.

FOR INDIVIDUALS

IAA YOUNG
PROFESSIONALS
MEMBERSHIP:

Membership for young (under 35) MARCOM industry professionals of good character and reputation


Key Benefits:

• Access to IAA’s Global Member Network from 56 Countries (Limited)
• Discount to IAA’s Global events
• Professional Training on-site leading global organization (Partners for 2019: Google, Facebook, LinkedIn, CNN) *
• Access to IAA Content Hub: latest thought leadership Marcom content
• Access to IAA mentors and personalized mentorship
• Networking opportunities during IAA events
• Access to live marcom news at the click of a button

IAA INDIVIDUAL
MEMBERSHIP

This membership is for the MARCOM industry individuals who either run their own companies or are employees in the MARCOM’s industry sectors: Marketing, Advertising Agencies, Media Agencies, Platforms, Publishers and Broadcasters etc.


Key Benefits:

• Unlimited access to IAA’s Global Member Network from 56 countries
• Discount to IAA’s Global events
• Access to IAA Content Hub: latest thought leadership Marcom content
• Networking opportunities during IAA events
• Access to live marcom news at the click of a button

ACADEMIC
MEMBERSHIP

Individuals affiliated with recognized educational/academic institutions as instructors in the field of advertising/marketing.


Key Benefits:

• Unlimited access to IAA’s Global Member Network from 56 Countries
• Access to professors from IAA’s 44 Globally Accredited institutes
• Discount to IAA’s Global events
• Access to IAA Content Hub: latest thought leadership Marcom content
• Networking opportunities during IAA events
• Access to live marcom news at the click of a button

STUDENT
MEMBERSHIP

This membership is for Young people below the age of 25, enrolled in an undergraduate academic program in a recognized institution


Key Benefits:

• Volunteering Opportunities during IAA events
• Networking opportunity during IAA events

FOR ORGANIZATIONS

IAA GLOBAL
COMPASS
MEMBERSHIP:

This is the most coveted of all memberships and is very relevant to large corporations who want to be in the agenda-setting edge of the industry.


Exclusive benefits include:

• Priority access to IAA's global executive team and the IAA global board to initiate industry wide, thought-leading projects
• Opportunity to interact with senior members of the IAA global network
• Eligible to nominate two Directors onto the IAA board – that means more influence in shaping the future of the industry
• Priority speaking and sponsorship opportunities to present the member’s point of view at all major IAA events and forums
• The IAA global office will provide support to compass members to conduct exclusive projects/events with local Chapters
• Ability to nominate up to ten of their employees in different countries to take part in the activities of their local IAA Chapter

IAA GLOBAL
CORPORATE
MEMBERSHIP

This membership is for companies who have a major presence in many countries and attach importance to the role played by marketing communication to further their business.


Key benefits include:

• Access to the IAA’s international membership network
• Speaking and sponsorship opportunities in some of IAA’s portfolio of global events
• Eligible to nominate one director to join the IAA Board and shape the future of the industry
• Ability to nominate up to five of their employees in different countries to take part in the activities of local IAA Chapte

IAA REGIONAL
CORPORATE
MEMBERSHIP

This membership will be useful for companies whose presence is limited to a smaller geographical area: North America, Europe, Asia Pacific, Africa, Middle East etc.


Key benefits include:

• Access to the IAA’s international membership network
• Opportunity to be nominated to serve on IAA’s global board as per IAA bylaws
• Collaborate with the IAA Area Director to work on mutually beneficial initiatives
• Ability to nominate up to three of their employees in different countries to take part in the affairs of local IAA Chapters in the region
• Speaking and sponsorship opportunities in some of IAA’s portfolio of regional events

IAA NATIONAL
CORPORATE
MEMBERSHIP

This membership will be useful for companies whose presence is limited to one country.


Key benefits include:

• Access to the IAA’s international membership network
• Opportunity to be nominated to serve on IAA’s global board as per IAA bylaws
• Opportunity to act as a thought leader at the national level
• Speaking and sponsorship opportunities in some of IAA’s portfolio of national events
• Opportunity to play an active role in the affairs of the local IAA Chapter

BENEFITS COMPARISON

MEMBERSHIP
LEVEL
GLOBAL COMPASS MEMBERSHIP GLOBAL CORPORATE MEMBERSHIP REGIONAL CORPORATE MEMBERSHIP NATIONAL CORPORATE MEMBERSHIP
Seat on Global Board
2
1
As per IAA bylaws As per IAA bylaws
Global Custom Project
National Custom Project
Priority Access to IAA’s Global events
Access to IAA Membership Network
Nomination of local members to participate in local IAA Chapters
10
5
3
1

MEMBERSHIP FEES

IAA Global Compass Member:USD 50,000
IAA Global Corporate Member:USD 20,000
IAA Regional Corporate Member:USD 10,000
IAA National Corporate Member:USD 5,000

To Summarize,


Benefits of joining IAA:


• You’ll benefit from our reach: The IAA operates on several levels – internationally, regionally, nationally and locally.


• You’ll benefit from our network: IAA Works with strongest international, national, and regional associations of advertisers, agencies and media – including EASA, WFA, AAF.


• We can be your voice: Represents ‘the voice of the industry’ where no single association or body can speak on behalf of all interests.


• We can open doors for you that may currently be closed: Serves as liaison with national governments and intergovernmental organizations to take positions against unwarranted restrictions on advertising.


• We’ll fight for your right to communicate freely: IAA Advocates establishment of national and regional systems of advertising self-regulation


• We’ll fight for your right to communicate freely: IAA Advocates establishment of national and regional systems of advertising self-regulation


• We’ll help your organization stay ahead in a fast-paced industry: Access to unique global professional development programs, proprietary and secondary research studies on issues critical to marcom industry


• We can be your Trusted Advisor: Provides corporations with a broad industry approach in advocacy on volatile issues.


• You’ll be in the know: The new IAA Global Steering Committee will be tackling key industry topics of greatest current concern.


In return, you’ll have a chance to shape the future of the MarComm industry through the IAA:


• You’ll shape the IAA’s strategy


• You’ll be the voice of the IAA


• You’ll nurture today's young talent


• You’ll shape the future of communications industry




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