Drasko Roganovic
Country Manager

Biography

Started career as Video Production Manager, soon advancing to Account Manager at full-service communication agency IDEA Plus Communications in Belgrade, Serbia. The following year appointed Executive Director of IDEA Plus Skopje in North Macedonia, where the agency quickly rose to rank among the Top 3 in the market. Co-founded the Macedonian Association of Advertising Agencies, as well as two pioneering firms in the country: one of the first market research agencies (later acquired by GfK) and the first PR agency, IMAGE PR. After a decade in North Macedonia, returned to Serbia to co-found MPG Belgrade, one of the country’s first BTL agencies, taking on the role of General Manager. MPG Belgrade is part of MPG Southeast Europe and Sales Services International (SSI), and it is managing projects in 10 countries across the region with revenues exceeding €3 million. MPG SEE is the region’s largest sales promotion and event management agency, in revenue, number of employees and its international client portfolio. In 2024, assumed the role of Country Manager and President of the Board of MPG Belgrade, ensuring the strategic development of the company and the group.