Guohua Zhang

Biography

Mr. Zhang Guohua is President of the China Advertising Association (CAA) and Global Vice President of the International Advertising Association (IAA). Before CAA, he worked at the former State Administration for Industry and Commerce as Director General of the Advertising Department.

In his leadership roles at both the regulatory authority and the association, Mr. Zhang has led the formulation, revision and implementation of a number of advertising laws and regulations. He has actively advanced the development of advertising industrial parks and industrial upgrading, united and guided the industry to pursue continuous innovation, and made outstanding contributions to the healthy and internationalized growth of China’s advertising industry.

With years of dedicated service, Mr. Zhang has a profound commitment to the advertising industry, possesses extensive practical experience, and offers in-depth research and insights into how the industry can serve China’s national economic and cultural strategies. He was awarded the IAA Golden Compass Award and the AFAA Special Eminence Award in recognition of his valuable contributions, professional integrity and longstanding commitment to the advertising and marketing communications industry.

Founded in 1983, CAA is the largest and most influential advertising industry organization in China. It has more than 3,000 members, covering all major participants in the advertising ecosystem. Upholding the principles of “Serve For Industry Self-regulation, Serve For Industry Rights Protection, Serve For Industry Development”, CAA is committed to enhancing the competitiveness and value of its members, and driving the high-quality development of China’s advertising industry.