Hiba Hassan
Founding Creative Director & Educator

Biography

Hiba Hassan is a seasoned Creative Director and Educator with over 15 years of experience in design, branding, and creative education, primarily in the MENA region. She spent a decade as the Head of Design and Visual Communications at SAE University College Dubai, where she developed curricula and mentored students who achieved notable success, including recognition from Dubai Lynx and Forbes 30 Under 30. Through her consultancy, The Collective Mind, Hiba specializes in GenAI-powered brand strategy and creative campaigns. Her work includes brand positioning, storytelling, and AI-driven content creation, with collaborations for major organizations like ADIO and Dubai Culture. A passionate educator, Hiba creates and delivers workshops on the convergence of creativity, AI literacy, and digital storytelling. Her sessions, featured at events like Dubai Design Week, cover topics from social media content to AI-assisted design, helping professionals and educators gain future-ready skills. As a published writer for Campaign Middle East, Hiba shares her insights on technology and creativity, and she is a frequent speaker at industry forums. Holding a Master’s in Branding and Identity, she is currently pursuing a Doctorate that explores the intersection of AI, creativity, and business growth.