Joe Ayache
Managing Director - Partner

Biography

After 30 years of experience in advertising, 13 of which as BBDO Group MD, Joe decided to move to Public Relations and hence founded a&a Public Relations where he is majority shareholder. With a long history of advertising and marketing touching all categories from FMCG, F&B, Retail, to Telecom, Automotive, and Banking & Finance, Government & Non-Profit, He has a wide spectrum of experience that spans over several years. This is coupled with large network of connections in Lebanon and abroad, which adds a unique value to the PR work he has embraced. Joe Ayache was the Group Managing Director of Impact BBDO Beirut, which he joined in 2004 following a 13 years spell as Managing Director of Saatchi & Saatchi Cairo and Beirut. He is an Economics graduate from AUB (American University of Beirut) and has a Diploma in Advertising from École Supérieure de Publicité in Paris. Has an extensive and much valued experience in the communications industry not only in Lebanon but also throughout the Levant, Egypt, Bahrain and Dubai. During his tenure at both agencies Joe was instrumental in leading these agencies to win multiple advertising creative awards be it in Lebanon, Dubai, London and Cannes. Member of the IAA Lebanon Chapter for over 25 years where he was president for 3 mandates. He also occupied the position of Secretary General of the AA (Advertising Association) the syndicate of advertising agencies in Lebanon.