Profile

Jonathon Chen
Executive Director

Biography

  • Executive Director, IAA Chinese Taipei Chapter
  • Director, Taipei Association of Advertising Agencies (TAAA)
  • Managing Partner, StrataZ Group
  • CEO, FunCapital International Co., Ltd.
  • CEO, CowParade (Asia)

Jonathon first entered his career path into the field of Advertising Industry since graduation. He led and managed several agencies such as United Advertising, ADK Taiwan, and Dentsu (HK) so as involving more international groups like HDM (D,Y&R), DDB, LOWE and Dentsu (Taiwan, China) during around 38 years of Advertising life among the Greater China Region. At the same time, he served for many cross countries’ industrial public affairs such as AFAA (Asian Federation of Advertising Associations) and IAA (International Advertising Association) for more than 2 decades lasting until now.

Jonathon also established a company named FunCapital International to aim for Cultural & Creative Industry (IP business) since 2007. He developed several distinguished projects like “CowParade 2009 Taipei” and soon became the JV partner with CowParade Holdings for CowParade (Asia) to lead for the markets of Greater China and Asia Pacific Region.

Currently based in Taiwan, with his Managing Partners in the StrataZ Group, Jonathon has worked extensively into Asia and more markets featuring high tech and advanced materials with startup and established companies alike, for fundraising, investment strategies, strategic planning, and management, etc. It illustrates Jonathon’s marketing integration expertise altogether with his overseas networks.

 

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