Jovan Protić
President

Biography

President of IAA Poland, Managing Director of Idealo Axel Springer AG

Jovan Protić is a leading expert at the intersection of media, advertising, and artificial intelligence. In 2024, he completed a prestigious AI fellowship in San Francisco on behalf of the Axel Springer Group, where he explored strategic partnership opportunities and analyzed the transformative impact of artificial intelligence on the media and advertising industries.

Jovan Protć is a recognized digital transformation expert with experience in several European markets. He is also the host of the “AI Journey” podcast, hosting leading figures in the AI ​​world, including CBO Perplexity. A graduate of the University of Belgrade and the Advanced Management Program at Harvard Business School, he also holds an Executive MBA from the University of Sheffield.