Katarina Pribicevic
Managing Director

Biography

Katarina Pribićević Psychologist in Advertising | Brand Strategist | Champion of Ideas That Move People With a degree in psychology and a passion for advertising, Katarina has built her career on understanding human nature—not out of curiosity, but from a belief that the most powerful brands speak the language of real people. She began her journey in the civil sector, quickly discovering that strategy, creativity, and social engagement can intertwine into stories that shape both markets and mindsets. Today, as Co-Managing Director at McCann Belgrade, she leads teams in crafting brand platforms that resonate deeply. Katarina has collaborated with brands that define everyday life—Coca-Cola, MasterCard, Bambi, Telekom Srbija, Delhaize—bringing insights that connect people and brands on a meaningful level. She’s an active member of IAA Serbia and Effie initiatives, and regularly shares her expertise as a lecturer at Molen Academy and guest speaker on strategic planning and brand communication. Her greatest pride lies in purpose-driven campaigns. Projects like SUPERHERO with MasterCard and Ne odričem se with “Da se zna” are more than campaigns—they’re calls to action that shift perceptions, open doors, and unite communities with brands that want to make a difference.