Kim Mu
Executive Director

Biography

Kim graduated from Beijing Foreign Studies University (BFSU), holding dual bachelor’s degrees in English Literature and Business Management. Upon graduation, she joined the China Advertising Association (CAA) and has been engaged in international affairs ever since. She now serves as Director of International Affairs for the association.

With nearly 20 years of practical experience in the industry, she has developed a wide array of communication channels and built professional working relationships with world-leading industry organizations, trade associations, advertising, mar‑com and media groups, overseas industry partners, etc. She has accumulated extensive hands-on expertise in bridging local and international industry players to foster business opportunities and in supporting the global development of Chinese brands. In addition, she has gained valuable experience in the planning, coordination and execution of flagship global advertising events, including the IAA World Congress, Ad Asia and CIAF.

Outside of her professional role, Kim enjoys films, sports and travel, to stay open-minded, energetic and inspired.