Lais Orrico
Executive Director

Biography

Laís Orrico is a marketing and communications professional with more than 20 years of experience in digital marketing and strategic communications. Throughout her career, she has witnessed and contributed to the transformation of the industry, working across agencies, media companies, and global technology platforms.

Since joining LinkedIn in 2014, she has been part of the company’s leadership team in Latin America, helping to develop the ecosystem of brands, agencies, and business partners. Her work focuses on guiding organizations in building meaningful narratives, leveraging the platform strategically, and creating campaigns that drive impact, engagement, and solution adoption.

Passionate about content, influence, and neurolinguistics, Laís is dedicated to exploring the role of social networks as tools for professional and social transformation, with a particular focus on amplifying women’s voices. She is a speaker, educator, and mentor, as well as an active advocate for diversity and inclusion. At LinkedIn, she leads Employee Resource Groups (ERGs) focused on combating ageism and empowering the LGBTQIAPN+ community.

Laís believes that meaningful connections drive transformation and that influence is not measured by numbers, but by presence, courage, and the ability to inspire action.