Lara Arbid
CEO- MENAT

Biography

Lara Arbid is a transformative media industry leader with over 19 years of pioneering experience across MENAT. Having boldly transitioned from finance to media in 2006, Lara’s career progressed through strategic roles before achieving a historic milestone in 2016 – becoming the first woman to lead a media office in Riyadh with Magna Global. Today, as CEO of both Initiative MENAT (#2 media agency in MENA per RECMA) and Magna Global MENA (Most Effective Media Agency Network in 2020 and 2021 – as per Global Effie Index, and Best Performance Marketing Agency at Campaign ME Agency of the Year Awards in 2024), Lara drives organisational success while advancing gender equality and building high-performing teams across the region.