Laura Calatroni
Executive Director

Biography

 Laura Calatroni is a strategic sales leader with over 25 years of experience in the digital marketing, tech, and media industries. She is currently the General Manager of the International Advertising Association (IAA), Italy Chapter. Previously, she spent over 15 years at Google Italy, most recently as Head of Trading & Commercial Partnerships, where she drove digital business transformation and negotiated C-level strategic advertising agreements. Her earlier career includes a tenure as Head of Online Sales for Italy and the UK at Il Sole 24 Ore, and a relevant role in market research at Publicis Group. Laura holds a degree in Business and Economics from Università Cattolica del Sacro Cuore and completed the High Impact Leadership Program at Insead.