Lisa Peek
Lawyer

Biography

Lisa Peek is an attorney at boutique law firm Hoogenraad & Haak in Amsterdam and specializes in advertising law. She advises national and international clients on all matters relating to advertising, intellectual property, marketing, and privacy. Her work covers the full spectrum of strategic advice, contract drafting, and litigation before courts and self-regulatory bodies. Lisa has a particular focus on the legal challenges of generative AI in advertising, where she guides clients through questions of authorship and liability. She also advises on e-commerce practices, including information requirements and contractual arrangements in the digital economy, always combining legal expertise with practical business insight.