Maja Grbović
Head of Digital & eCommerce

Biography

Maja Grbović is a senior marketing and media professional with over 13 years of experience in digital, media, and eCommerce. She is currently Head of Digital & eCommerce at Idea Marketi, one of the largest advertisers in Serbia, where she leads strategy and execution across paid media, owned platforms, CRM, loyalty, and online retail channels. Previously, she served as Head of Media and Head of Digital at Mercator-S, driving media investments, digital transformation projects, and performance-driven campaigns that connected retail with consumers in meaningful ways. Alongside her corporate career, Maja is a Lecturer at Molèn Academy, where she teaches modules on content marketing, social media, eCommerce, and campaign organization, sharing practical insights with future marketing professionals. She also works as an independent consultant, supporting brands in retail and eCommerce with strategy and execution. Her expertise lies in combining data-driven insights with creativity, balancing brand building and performance marketing, and fostering cross-functional collaboration. Passionate about marketing innovation and education, she is committed to shaping responsible and effective digital communication in the region.