Maya Moussly
Brand and Marketing Specialist + Lecturer in Marketing

With over 20 years of experience across global marketing, brand communications, and higher education in the region, I find myself at the intersection of industry and academia. I have managed international campaigns for FMCG giants, advised government entities on brand positioning and engagement, and taught generations of undergraduate, MBA, and executive learners across the MENA region.

My career reflects a “sweet spot” where academic insight strengthens corporate outcomes and industry practice enhances educational impact. In the corporate world, I have led brand storytelling, crisis communication, and market entry strategies for multinational corporations such as Mars Inc., Jumeirah Group, Majid Al Futtaim, and Saudi Tourism, as well as curated high-profile events including theWorld Government Summit 2024andInvestopia 2025. ThroughKite Consultancy, I advise clients in hospitality, tourism, and education sectors on brand growth, positioning, and ROI-driven strategies. In parallel, I have been alecturer and executive trainer since 2008, teaching marketing, branding, and communication at Middlesex University Dubai and Strathclyde Business School (SBS), where I was recognised for my Outstanding Teaching.

I am also a Global Practitioner Liaison for SBS, moderating panels such as COP28’s Green Skills for Green Jobs, a member of the judging panel at the MENA Effie Awards, contributing thought leadership on marketing, communication, education, sustainability, and innovation. I have aMaster’s in Strategic Marketing Management, aPGCEHE in Teaching & Learning, and a mini-MBA in Brand Management. I am a Chartered Institute of Marketing professional and actively contribute to industry boards or initiatives such as the Strathclyde Entrepreneurship Advisory Board and the IAA Education Initiative. Fluent in English and Arabic, conversant in French, I bring a global perspective to both boardroom strategy and classroom learning, equipping organisations and individuals with the tools to achieve measurable impact.