MICHEL MALKOUN Chief Growth Officer Michel Malkoun serves as Chief Growth Officer at Choueiri Group, where he drives the company’s vision for expansion and innovation. Before taking on this role, he led Digital Media Services (DMS) as Chief Operating Officer, helping to establish the Group’s digital arm as a force in the region’s advertising market. His career spans decades across some of the Middle East’s most influential media organizations, including a ten-year tenure at MBC Group, where he played a central role in shaping the broadcaster’s growth story.
Michel brings a 360-degree perspective on the industry, having worked across print, radio, television, and digital. Today, he is focused on advancing next-generation advertising solutions and connecting global brands with the MENA region’s most powerful portfolio of premium publishers.
IAA Australia amplifies the vision of IAA Global, serving as a guiding compass for Australian brands, marketers, and organisations to connect with their international agenda…