Mira AbouJaoude
Executive Director & Rising Leaders President

Biography

Mira Aboujaoudé is the founder of UGO Digital, a digital marketing consultancy that helps brands bridge the gap between strategy, content, media, data, and measurable business growth. With over 10 years of experience across Europe, the Middle East, and Africa, she advises companies on performance marketing, social strategy, e-commerce acceleration, digital transformation, and marketing effectiveness.

Mira has worked with global and regional brands across industries including travel, FMCG, retail, technology, and e-commerce. Her work focuses on building scalable marketing ecosystems, aligning paid and owned media, developing KPI and measurement frameworks, and helping organizations create more effective and data-driven marketing operations.

Alongside her consultancy work, Mira serves as Executive Director of IAA Benelux and President of Rising Leaders, where she is passionate about shaping the future of the marketing and communications industry. She leads initiatives focused on mentorship, thought leadership, industry collaboration, and connecting young professionals with business leaders and global organizations.

Mira is also actively involved in conversations around AI, marketing transformation, and future leadership. Through workshops, working groups, speaking engagements, and educational initiatives, she advocates for practical innovation, ethical leadership, and measurable business impact in an increasingly digital world.