Naji Boulos
Founder

Biography

Naji Boulos is an independent Marketing and Creativity Expert with more than 35 years of experience in the communication and advertising industry and an urge to share that experience and knowledge with others. His career in advertising includes a 5-year journey with a media representation company in Paris, 10 years with the family business agency Inter-Régies as Creative and Managing Director, and 16 years with the international agency Memac Ogilvy & Mather as Managing Director.

He worked on hundreds of local and international brands, developing successful advertising campaigns and winning creative awards on the way. In 2019, he established Jicébé a creative and innovative consultancy. He is an active member of the IAA (International Advertising Association) Lebanon chapter since 1994 being a member of the board for eight mandates and president for three terms (2011-2013, 2023-2025, 2025 till date).

During his first mandate, he edited and published a book on the history of advertising in Lebanon: “Lebanon Communicating”. During his second mandate he founded the IAA Lebanon Hall of Fame. Naji is a teacher at St Joseph University, a lecturer in several universities including la Sorbonne, Paris, a trainer in creative thinking and a consultant for many NGOs and organizations.