With over 15 years of experience in strategic marketing and brand management, I bring a proven track record in developing and executing holistic marketing strategies across diverse industries. Currently, I serve as Head of Corporate Marketing & Branding as well as Senior Client Advisor at CH Media, where I drive cross-segment initiatives for 70 media brands. My expertise spans brand strategy, content marketing, campaign development, and transformation management. Prior to CH Media, I held multiple senior roles in the finandial industry, including Head of Global Marketing Strategy for Credit Suisse, where I led global positioning and sponsorship- and employer branding strategies – developing campaigns with tangible business impact.
I’m passionate about building brands that matter—anchored in data, driven by creativity, and aligned with business goals. I continuously sharpen my skills through executive education and teach marketing and media at HWZ – Hochschule für Wirtschaft Zürich. Whether navigating change, launching new revenue streams, or advising C-level stakeholders, I aim to connect strategy with impact and help brands grow meaningfully in a rapidly evolving media landscape.
IAA Australia amplifies the vision of IAA Global, serving as a guiding compass for Australian brands, marketers, and organisations to connect with their international agenda…