Pascal Cübb
President

Biography

Pascal Cübb is an influential figure in the French communications and advertising industry.

A serial entrepreneur, a pioneer in digital out-of-home (DOOH), and a producer of B2B events and content, he is the President and Founder of Sunglasses Productions. He presided over the Chatons d’Or, a festival celebrating emerging creativity.

In 2021, he relaunched the French chapter of the International Advertising Association (IAA), taking on the presidency and becoming a member of the IAA’s International Board.

In 2023, at Cannes Lions, he created and produced “La French Connexion,” a space dedicated to promoting French excellence in the advertising industry, aiming to unite French talent and enhance their visibility on the international stage.

His committed career is marked by a constant drive to innovate, showcase French creativity, and create platforms for exchange and collaboration within the industry. He is a member of the Act-Responsible Board and Comittee Member of the French « Creative Country Of The Year » for Cannes Lions.