I am a skilled digital marketing professional with over 15 years of experience in leadership roles across media agencies and publishing. My expertise encompasses building high-performing teams and developing innovative, revenue-generating products that drive business success. I am particularly passionate about video advertising and its potential to transform brand engagement.
Currently, I lead business initiatives at DMS, a recognized sales, strategy, and technology hub representing over 35 premier digital assets in the Middle East. I am dedicated to fostering strong relationships and continually striving to achieve ambitious goals. Moreover, I am a member of the International Advertising Association, UAE chapter, and actively participate in the CTV task force of the IAB. I remain committed to advancing the digital marketing landscape and contributing to industry growth.
IAA Australia amplifies the vision of IAA Global, serving as a guiding compass for Australian brands, marketers, and organisations to connect with their international agenda…