Saad El Zein
Head of Marketing and Communications

Biography

For brief introduction, my name is Saad El Zein. My 30+ years of work and qualified experience has enriched me with a vast amount of skills and knowledge varying from managerial, behavioral, technical, cultural and most importantly leadership abilities. The well-diversified business encounters led me towards reaching set goals and KPIs, fulfilling assignments and objectives as well as achieving growth and success in every journey I embarked on.

Multitasking is a vital value I gained and applied in my business conducts. This helped me reach effective levels in managing roles and responsibilities with a hands on approach yet an efficient delegation for the team supporting the different functions. I strongly believe in leading people and businesses rather than managing them. Through practice, I learned strategic planning, problem solving approach, revenue generation and organizational behavior.

Despite the fact that majority of my professional experience was in the world of advertising, marketing, PR & events, media, digital solutions and communication – my years in property development and most recently and importantly education and healthcare, has introduced me to an array of knowledge and skills, allowing me to further expand my abilities into different industries. Throughout the years, I have gained the ability to lead on an organizational level, manage reputation and work in harmony with stakeholders.

I have encountered several challenges and obstacles that provided me wisdom, flexibility and creativity in problem solving and decision-making. I continuously adapt myself with business dynamic changes, learn relevant technologies and am sincerely passionate about innovation and this has prepared me to sail with the ever-changing communication trends and evolutions.