Profile

Samer Abboud
Chief Growth Officer, MENA

Biography

With 25 years’ experience in marketing and advertising across MENA, Samer is a proven leader known for inspiring multinational teams and delivering bold, creative work. At Memac Ogilvy, he serves as Regional Chief Growth Officer MENA and Regional Managing Director for Saudi Arabia, Lebanon, and Iraq.

He drives sustainable growth across 12 offices in 10 markets, while guiding expansion in Saudi Arabia under Vision 2030, supporting government and private sector clients. Samer also launched the Qatar office, building a diverse portfolio. Respected for innovation, coaching, and market growth expertise, he consistently earns client trust and delivers outstanding results.

Featured Chapter

IAA Australia

IAA Australia amplifies the vision of IAA Global, serving as a guiding compass for Australian brands, marketers, and organisations to connect with their international agenda…