Sanja Busic
Marketing Director

Biography

Senior marketing and commercial executive with 20 years of experience in marketing, communications and event management, while last 7 exposed to wider commercial agenda. Passionately led different macro-snack brands and clients across different geographies through career. Built leadership and people management skills in last 13 years while working for PepsiCo across different marketing areas and regions.

Working on smaller markets, within leaner organization structures and curiosity for learning gave exposure to wider commercial and business context and different non-marketing projects. Complex arena in last 6 years (16 countries, 11 global and local brands, TT and OT channel market, direct and distributor model, different cultural and consumer environment) gave breadth, agility and adaptability. Strong relationships and closely cooperating with different internal and external partners brought many strong projects and exceptional results.