Sasan Saeidi
Immediate Past Chairman and World President & Chairman, Presidents' Council

Biography

Sas is the WPP Global Client Lead managing and leading Nestlé AOA & Mazda International and Samsung, focusing on brand, business transformation, and capability building via technology & AI, while overseeing and managing a large group of agency partners and clients across the globe.

With WPP since 2017, he has held multiple management and strategy roles, most recently Group CEO for the New York & Midwest region at Wunderman Thompson and Global Chief Business Officer at VML. His leadership experience also includes serving as Global Client Lead for Coca-Cola, Regional CEO at JWT MENA, and Managing Director at McCann MENA.

Sas is an avid industry speaker across marketing and industry forums, including Effies, Cannes Lions, and WARC. He is also the Immediate Past World President and Chairman of the International Advertising Association (IAA) and was the youngest World President in the 87-year history of the IAA.

He has studied AI & Transformation in Business at Saïd Business School, University of Oxford, and Marketing at the American College of London. He volunteers his time in support of neurodiversity and broader inclusion initiatives. And a very proud dad to Sammy and Alexander.