Tanja Petrović

Biography

Tanja Petrović is an international business executive and consultant with 24 years of leadership experience within multinational corporations, including The Coca-Cola Company and British American Tobacco. During her 17 years at Coca-Cola, she held many positions including Marketing Director for 4 markets, Interim General Manager for region and Senior Director of Innovation Strategy for Europe, steering cross-functional teams across 44 countries. A versatile leader, her career spans senior roles in marketing, opeations and general management. Tanja is an expert in portfolio management, innovation strategy and cross-border team leadership.

Recognized for her exceptional impact, she was honored with Coca-Cola’s individual annual award as the “Manager that always goes beyond and above the call of duty” across 27 European nations. Tanja currently work as consultant covering European countries, as well es EMEA region, working on local, regional and global clients. In parallel also serves as President of IAA Serbian chapter, dedicating her time to advancing industry standards, consulting and mentoring next-generation marketing talent as a university guest lecturer and festival jury member.