Ueli Weber
CEO

Biography

Media Focus Schweiz GmbH is a media research company specializing in the measurement of advertising, communication and sponsorship. As a joint venture of the international market research companies AGB Nielsen Media Research B.V. and GfK Switzerland AG, Media Focus is part of a leading global network in the field of advertising, media and consumer research.

For more than 30 years, we have been neutrally and independently surveying gross advertising print in traditional and digital Swiss media and maintain the most comprehensive advertising print statistics with 93,000 companies and 220,000 brands covered in 21 industries and 900 product groups.

In addition, we monitor more than 600 companies on a daily basis with regard to their media response and also analyze the sponsorship behavior of sports and cultural events and create customized studies in an integral and holistic communication approach.