Before joining Weber Shandwick in 2007, Ziad established and headed GOLIN’s Middle East operation. With his in-depth knowledge of the region’s communications’ landscape, demographics and culture, Ziad led the public affairs, corporate and consumer practices. In 2021, Ziad was named Best PR Professional in the Middle East by PRWeek.
He has been inducted as a MEPRA Fellow for his outstanding contribution to the public relations profession in the Middle East and was also named PRCA MENA’s ‘PR Leader of the Year’ in 2017. Under his leadership Weber Shandwick MENAT was named Agency of the Year 2024 at the SABRE awards, Best Agency in Middle East at the PRWeek Global Awards 2020 and 2023 and Large Consultancy of the Year at the PRCA MENA Awards 2023, 2022 and 2021.
He is passionate about people and creating and embedding a positive workplace culture as part of any organization’s business strategy. Today, Weber Shandwick UAE and Turkey, and Jack Morton UAE are certified by Great Place to Work. A graduate of the American University of Beirut, Ziad is fluent in Arabic, English, French and Italian.
IAA Australia amplifies the vision of IAA Global, serving as a guiding compass for Australian brands, marketers, and organisations to connect with their international agenda…